Linking In with LinkedIn

By Linda

LinkedIn is a great professional social media tool. We present resources to help you get the best out of it.

Business

Do you have a LinkedIn profile?

If so, is it current?

Have you uploaded your photo to your profile?

If you're looking for a job, a change of direction or just wanting to connect with others in your field of interest a Linkedin profile is a valuable way of reaching out and letting people know you are available. Your profile is your brand. And it can say a lot about you to others.

Like any social media platform LinkedIn can take a little time to master.

In this week's blog we collate some resources to assist with building your professional brand and making your LinkedIn profile shine.

Watch and listen

How to Make Your LinkedIn Profile Stand Out to a Recruiter, with Nick Poloni (Youtube). Also available as podcast
If you aren’t using LinkedIn to find your next job, you are missing out on a powerful tool. But you have to use it well. Find Your Dream Job guest Nick Poloni says it all starts with a story-driven profile. It’s not enough to have a list of previous positions; you have to provide content and context. Recruiters want to know who you are, what you’ve accomplished, and what you’re looking for. Nick suggests having a specific focus for your profile, using keywords and titles that are common to the field you are in or want to enter.

How to establish a professional brand with novice experience on LinkedIn (TED talk)
Austin Henline shares his experience of how he went from a 100% job rejection rate to getting hundreds of opportunities through LinkedIn, all while still in college. ... Backed by research and first hand experience, Austin gives four actionable tips that anyone can implement to build a professional brand on LinkedIn.

Learn

LinkedIn courses are available free with WCL registration.

Rock Your LinkedIn Profile

Connect to opportunity with LinkedIn

1h 12m, General, Released: 5/7/2025

Explore how to create a LinkedIn profile that brings your personal career story to life, whether you’re just starting out, seeking to advance, or making a career change. This course is designed to help you maximize the potential of your LinkedIn presence. From creating an attention-grabbing introduction to showcasing your career journey and building credibility, this course covers all aspects of crafting a standout LinkedIn profile. Join LinkedIn Rock Your Profile program leader Lauren Jolda to learn how to tell your professional story effectively, optimize your profile for visibility, and leverage LinkedIn's features to highlight your unique value proposition.

Supercharge Your LinkedIn Profile for Opportunities and Growth

Establishing your presence on LinkedIn
47m, Beginner + Intermediate, Released: 9/25/2024

In this course, Kim Kaupe—an entrepreneur, keynote speaker, podcast host and a self-described superfan of LinkedIn—shares with you all the ways you can enhance your profile and make the most out of your LinkedIn experience. Learn how to level up your career, attract opportunities, and connect with power players in your industry. Find out how to configure your profile to position yourself as a thought leader. Explore strategies for profile pictures and banner images. Dive into creating impactful content, including LinkedIn posts, collaborative articles, LinkedIn Live sessions, audio events, and newsletters. Plus, learn about analytics you can use to measure the effectiveness of your efforts.

LinkedIn Profiles for Technical Professionals

Why use LinkedIn to get you a job
33m, Beginner Released: 1/24/2024

Your LinkedIn profile can help you stand out from your competitors, colleagues, and attract exciting new career opportunities. But as more and more people join the tech industry, competition has increased, making it even more important to have a strong and compelling LinkedIn profile.

Join instructor Danny Thompson in this approachable course designed for both experienced and aspiring tech professionals, as he shares insights and practical strategies on how to start leveraging your LinkedIn presence—with a strong emphasis on your profile—to land a new role in tech. Along the way, learn about what hiring managers first notice, how to optimize your profile for prospective employers, and how to find job opportunities that match your skills, your interests, and your professional aspirations.

How to Change Careers by Building a Powerful LinkedIn Profile

Making the change
58m, General, Released: 5/2/2024

Join Nickquolette Barrett as she demystifies the process of using LinkedIn for career growth. In this course, you'll learn how to effectively narrate your career story, manage your professional narrative, and craft a standout LinkedIn profile that attracts the right recruiters. With Nickquolette's expert guidance, you'll gain the skills to present yourself in the best light, leverage the platform's features for networking, and position yourself as a top candidate in your industry.

Short reads

14 LinkedIn Profile Summaries That We Love (And How to Boost Your Own)

From the LinkedIn Best practices blog 14 great examples of how to present your
LinkedIn Profile summary.

How To Craft A LinkedIn Profile That Recruiters Love, According To 100 Hiring Professionals

With more than a billion users globally LinkedIn remains one of the most essential platforms to establish a professional online presence and showcase your skills and accomplishments. This article shows your what recruiters, hiring managers, and professionals are looking for in potential hires.

LinkedIn profile checklist

In a tough job market it's likely a hiring agency will check out LinkedIn profiles before shortlisting. An up-to-date and engaging LinkedIn profile can help you get noticed by recruiters. Use this check list to make sure your profile ticks all the boxes.

Longer Reads